After nearly a decade shaping the digital experiences for brands as an agency partner, I transitioned in-house to establish the UX writing and content design practice at Daily Harvest. This very large task encompassed many facets, including:
Developing robust UX copy guidelines
Building genuine relationships with all levels (from associate to the CEO) and across all channels
Socializing and advocating for the UX writing and content design disciplines when appropriate
Providing a strategic POV for cross-functional initiatives
Acting as an IC on a day-to-day basis
Managing a junior writer
And wearing so many hats!
While all of the work I did at Daily Harvest was deeply satisfying, I’m especially proud of helping to develop our digital care guide a.k.a. Sage, spearheading an acquisition-driven quiz, revamping our paid social landing pages, leading our SEO content initiative, and revitalizing all of our transactional communications.
