Who knew that writing about teeth could be so much fun! When I joined Tend, I was tasked with elevating the brand voice across all channels. I knew I was in for a challenge, but I also knew that I had an incredible opportunity in front of me and embraced the project with vigor. The result? The creation of some of the most satisfying, authentic, and results-driven work of my career.
Project roles: Concept development, creative direction, copywriting, and content design.
