Taco Bell came to us with a big ask: create a first-of-its-kind mobile ordering app for their hungry fans who want to get fed fast.
Our answer? A frictionless user experience that incorporates easy menu browsing, simple item customization, and a seamless pickup process. What’s more, we created an app that “speaks” to our users in the ways they speak and meets them at the moments in their lives.
Project roles: Concept development, wireframing and sketching, copywriting, and creative direction.